Search Engine Optimization

Search Engine Marketing, planned and executed like an advertising campaign, should be considered more “art” than science.

To help search engines, and ultimately web users, find your site, Synoptek employs Search Engine Marketing (SEM) and Search Engine Optimization (SEO) practices.

Synoptek’s SEM tactics include:

  • Pay-per-click advertising
  • Paid directory placements
  • Linking campaigns
  • Paid search engine inclusion
  • Online press releases

SEO is the process of optimizing your website for better organic results through appropriate use of content, keywords and linking to other sites. Synoptek SEO services include:

  • Keyword research and analysis
  • Competitive analysis
  • Link analysis
  • Web statistics/analytics reporting
  • SEO copywriting

In comparison to traditional media, SEM and SEO are the most affordable forms of marketing today. Over 80 percent of people entering the Internet choose to use the search engines to find information. Synoptek’s strategies for these disciplines make your company more highly ranked by Internet search engines, thus helping people find you more quickly.

Application/Web Development